Aussie rebrands for wider appeal

Australian finance company Aussie is launching a new brand image today. The company was founded in 1992 by John Symond, who has been the driving force behind the company and marketing campaigns.

Symond has promoted the image of Aussie giving a better deal to the Aussie battler. The rebrand is designed to widen the appeal of Aussie with a fresh look and new approach. Symond will no longer feature in the ads and the motto will change from 'We'll save you' to 'That's confidence'.

One of the first products to get the makeover is the Aussie Mastercard which changes today (Monday 19th February 2007).

The Aussie Mastercard is a joint venture between Aussie and ANZ. The card will continue to offer the same interest rate of 10.49% and annual fee of $45.

A major marketing campaign will accompany the rebrand as it tries to extend brand appeal to more Australian consumers looking for a good deal and service from their credit card company.

Old Aussie Branding:

New Aussie Branding: